An abstract visual featuring swirling patterns of blue and purple colors, representing creativity and innovation in design services. — Explore the key visual for our design services, showcasing an abstract mix of blue and purple swirls. This image symbolizes the creative and innovative solutions we offer in design, capturing the essence of our unique approach to enhancing user experiences and delivering exceptional results.

GFT Design Studio

GFT Design Studio

We are specialised in delivering benefit to people, profit to business and sustainability to the planet through design.

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Systemic I Strategic I Sustainable

Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success.
Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.
Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet.

Two professionals engaged in a collaborative discussion, sitting at a desk with a laptop, notebooks, and coffee, showcasing an image design services setup. — Explore our Collaborative Image Design Services, featuring two professionals engaged in a creative discussion. This image captures the essence of teamwork and innovation, highlighting our commitment to delivering exceptional design solutions. Our services focus on creating visually compelling images that enhance your brand's message and appeal. Partner with us to bring your creative ideas to life with precision and style.

UX Design and technology working together

Leveraging the digital value of technology in multiple sectors worldwide to design impactful experiences that feel unique.

Services

Improve User Experience

With heightened competition and rapidly changing trends, understanding how to improve user experience is crucial. Accessible services and resources can unlock new growth opportunities.

Three women sitting outdoors, laughing and sharing moments on their smartphones after a shopping trip, with shopping bags around them, symbolizing friendship and modern urban lifestyle. — Image of three friends enjoying a city outing, engaging with their smartphones and surrounded by shopping bags, capturing the essence of social connection, fashion, and the urban lifestyle.

Product innovation

A hand-drawn sketch illustrating the process of developing a business idea into a mobile application, highlighting the steps of validating market fit and finding the best problem-solution fit. — An artistic hand-drawn sketch showing the design services process from brainstorming a business idea to creating a mobile application. The image illustrates key steps such as validating market fit and technology, and finding the best problem-solution fit, showcasing the creative and strategic thinking involved in design services.

From initial concept to final delivery: by empowering you to unveil and understand the unmet needs of both customers and employees, we make it easier for you to develop, validate and implement innovative products and services that will accelerate the digital strategy of your business.

Experience transformation

A hand-drawn sketch depicting the user journey in design services, illustrating interactions between users, employers, and shoppers, and the process of analysis and improvement across devices. — A detailed hand-drawn sketch that visualizes the user journey in design services. This image shows the interaction between users, employers, and shoppers, highlighting the process of analysis and improvement. The sketch covers various stages, from user feedback to implementation across different devices, emphasizing a comprehensive approach to enhancing user experiences.

Re-designing from the inside out: by adopting a transversal approach to how your organisation works and delivers value, we are able to optimise processes and services, transforming the overall experience with a consistent and omnichannel perspective, both for employees and customers.

Organic evolution

A hand-drawn sketch depicting the analysis and improvement process for a mobile application, including analysis, identifying improvements, and achieving a 75% success rate. — An insightful hand-drawn sketch illustrating the design services process of analyzing and improving a mobile application. The image highlights key steps such as performing analysis, identifying areas for improvement, and achieving measurable success, represented by a 75% progress chart. This visual captures the strategic approach to enhancing app performance.

The data does not lie: we evolve existing products through measurements, iterations, and tactical solutions to achieve better results based on conversion and usability - thus enabling your business to achieve KPIs and targets.